What You’re Actually Paying for With an Agency Website
Why websites shouldn’t be finished projects, but living products.
What You’ll Find Here
Basics is a collection of short articles that explain the thinking behind good website decisions. The goal is to give you enough context to make confident decisions and understand the reasoning, without needing to become a website expert.
Jan 12, 2026 1 month ago
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The IBM Rule and Risk-Adjusted Value
Why buyers stick with safe choices, and what this means for your website.
Jan 5, 2026 2 months ago
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The best website advice is 2,000 years old
Aristotle’s framework explains why some websites persuade and others don’t.
Dec 19, 2025 2 months ago
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Designing A Website Around Your Client Lifecycle
Treat your website like a tool for each stage of your client lifecycle, not a design project.
Dec 2, 2025 3 months ago
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This Is What 'Fully Managed' Actually Looks Like
Everything on your site handled, with full access and control.
Nov 26, 2025 3 months ago
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Why Cheap Websites Feel Expensive Later
Low upfront cost often leads to higher long-term pain, time loss, and hidden fees.
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